WE REVEAL THE AUTOMOTIVE AFTERMARKET
Why this project? We have more than 15 years of experience in the automotive market. We know the manufacturer’s efforts to clarify who they are, what they do, which are their strengths, in which areas they excel…while the end-users, the drivers, and the car owners are, generally speaking, left in complete darkness, blindly following the recommendations given by the experts. Oftentimes, the big question mark might come directly from the auto specialists, when the car is already in service: for instance, they might ask you “should I choose a Febi or a Continental water pump?” You start panicking and your first impulse is to make a choice based on price. However, is the product with the lowest price always the best option? Or does a higher price also mean better performance? Our mission is to clarify the automotive aftermarket brands and what lays behind their closed doors. At the next visit at a car service you will be better informed, more acknowledgeable and able to make the best possible decision.